Hi there, it’s Eda
For the past decade, I’ve moved through the fashion industry as a retail buyer, drawn by its thrill, its allure, and the hands that bring it to life. I’ve walked factories and mills around the world. Learning from great people, finding unexpected, lasting friendships, feeling both the wonder and weight of it all.
Haunted Hearts was born out of a restlessness
When the industry traded truth for trend, I began to question where I belonged, and what I’d been told fashion to be. Because I knew it could be something truer.
There’s a beauty in not belonging, a restlessness that refuses to quiet.
It drew me toward creating something slower, deliberate, enduring. Pieces that feel timeless and true. Edged with darkness, with romance woven all the way through, carrying meaning for those who wear them. For you, and for me, too.
For years, my vision lived quietly in the background, a long-held dream taking shape in the shadows.
In 2025, Haunted Hearts finally stepped into the light.
Haunted Hearts is made in Istanbul
A city of contrasts.
Where past and present intertwine, shadows linger a little too long, and every street holds a secret, a story of those who came before.
Here, artisans cut, stitch, and shape by hand. Their movements are steady, deliberate, almost reverent, as though time itself slows to meet their pace.
My story is woven into this city.
Three generations of hands before mine have known the quiet pride that comes from making something everlasting. Growing up I was surrounded by it, the rhythm of craft, the patience in every stitch.
Clothing, I learned, is more than fabric. It should carry time within it, a trace of its making, a little of the soul of those who shaped it.
In a small studio at the heart of the city, that lineage lives on. Each of our pieces begins with intention, every detail tells a story, a devotion made to endure.
Haunted Hearts
Born of lineage and longing
Of romance and rebellion
Of the people and the place
Who bring it into being
Who still believe true, enduring beauty
Is only ever made with care
This is the beginning
The first chapter in the story of Haunted Hearts
It means so much to have you here
Love, Eda x
